Signature stories can also help differentiate a company from competitors and help you, and your C-Suite, articulate what matters most to those who trust you with their money.
In this workshop, we’ll cover the main types of signature stories before doing a “deep dive” into one of the most important types: Origin Stories. You’ll see examples of different approaches in crafting your own Origin Story, examples of different lengths, tones, and messages around core organizational values that investors need to understand. After the workshop, you’ll know how and when to use signature stories. You’ll get a sense of what to do, and what not to do, and you’ll be on your way to telling better stories with concision, conviction, and clarity. This event is eligible for 2 CEUs.
Interested in the Certification Program? Learn more here.
Date: Friday, March 31, 2023
Time: 12:00 - 1:30pm ET
Format: Formal Presentation
Cost: Free for CIRI members, $55 for non-members (plus taxes)
Lunch is included.
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What You Will Learn
- How to use Signature Stories to communicate dynamic messages around core organizational values that investors need to understand.
Who Should Attend
This event is intended for any IR Professional who wants to increase investor confidence about where a company comes from, where it’s going, and how it’s going to get there.
Arthur Thuot teaches storytelling at the University of Ottawa and the University of British Columbia, and he is the facilitator at StoryCorp, a company that delivers storytelling workshops to business and government. Previously, he served as a project director for a media agency in Europe, Latin America, and Asia-Pacific. He holds an MFA from the University of Florida and an HBA from the Ivey Business School at Western University.
For more information on StoryCorp click here.
Cancellations must be received 48 hours in advance for reimbursement. Please contact Brittany Snell if you need to cancel your registration.