Marketing Seminar Series - Effective and Emerging Strategies for Targeting New Investors

Part one of the Marketing Seminar Series.

Seeking to engage with new investors requires a more proactive approach to shareholder targeting. This session will touch on successful conventional targeting practices as well as provide tools and tricks for targeting new shareholders. Learn which marketing outreach efforts are most efficient.This webcast is eligible for 2 CEUs.

Over zoom, Marketing experts will share their knowledge through facilitated live conversations in convenient, one-hour sessions with an extra 15 minutes dedicated to audience Q&A. 

Date: Thursday, October 19, 2023
Time: 12:00 - 1:15pm ET
Cost: $35 for CIRI members, $55 for non-members (plus taxes)
The virtual link will be provided to those registered one week in advance.

Click here to register for the full series and receive a discount.

By registering for this CIRI event, you agree to comply with CIRI's Code of Conduct.


Thank you to our event sponsors:


What You Will Learn

  • How to identify prospective investors using a variety of approaches; and
  • What engagement practices produce the best results.

Who Should Attend

This event is intended for all individuals engaged the investment community and investor outreach. 


Denis Jasmin, Vice President Investor Relations at AtkinsRéalis

Denis is a Chartered Professional Accountant (CPA) with over 30 years of experience. He holds a Bachelors Degree in Business Administration from the École des Hautes Études Commerciales (HEC) in Montreal. Denis joined AtkinsRéalis in 1999 as Assistant Corporate Controller and became Vice President of Investor Relations in 2007.

Denis started his career at PricewaterhouseCoopers as auditor and held finance roles in companies such as TELAV-ISTS, Thibault, Messier, and Savard & Assoiates Inc. Denis has served as director of the National Board of the Canadian Investor Relations Institute (CIRI) from 2014 to 2020 and chaired its Board from 2018 to 2020. Denis also served as director of the 407 International Inc. between 2016 and 2020.

Stacey Pavlova, VP, Investor Relations and Communications, Faraday Copper Corp

Stacey is a finance professional with over ten years of experience in the mining industry within the spheres of investor relations, finance, and metal sales. Most recently, Stacey was the Vice President, Investor Relations and Corporate Communications at New Pacific Metals, a NYSE American and TSX-listed exploration stage mining company, focused on the discovery and development of silver assets. In this capacity, Stacey was involved in setting the strategic communications direction of the company and was responsible for establishing and executing the investor relations plan.

Prior to that, Stacey held various positions in investor relations, treasury, and metal sales with SSR Mining, an intermediate precious metals producer with operations in the U.S., Canada, Turkey, and Argentina. Stacey volunteers as a Board member of the Canadian Investor Relations Institute (“CIRI”), a member of the CIRI audit committee and a Chair of the CIRI British Columbia chapter. Ms. Pavlova holds the designation of Chartered Financial Analyst and is a graduate of the University of Denver, where she completed a Master’s in Finance degree.

Elisa Schupp, F.CIRI, Director of Agencies & Partnerships, Q4 (Moderator)

Elisa is a seasoned professional at Q4, serves as a dedicated Director of Agencies and Partnerships. With a wealth of experience in the financial industry, Elisa has excelled in optimizing communication between companies and their shareholders. Her expertise in navigating complex regulatory landscapes and leveraging data-driven insights has been instrumental in facilitating growth and investor confidence. Beyond her professional commitments, Elisa enjoys photography, hiking, and exploring culinary delights from around the world.

Cancellation Policy

Cancellations must be received 48 hours in advance for reimbursement. Please contact Brittany Snell if you need to cancel your registration.

10/19/2023 12:00 PM - 1:15 PM
Eastern Daylight Time
Virtual - Eastern Time Virtual - Eastern Time, CANADA

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