CIRI BC AGM & Making a Case for Social Media (Yes, it Matters)
Members remember to login to receive discounted member pricing.
- British Columbia Chapter
- Start Date
- Wednesday May 3, 2017 – 3:30 PM
- End Date
- Wednesday May 3, 2017 – 6:00 PM
Cam Steed, Founder & CEO of Smashed Abacus
- St. Regis Bar & Grill - Downstairs, 602 Dunsmuir St, Vancouver, BC
- British Columbia Chapter Member Price: $30.00 +tax
Non-Member Price: $50.00 +tax
Registrations will not be reimbursed if
cancelled less than 48 hours in advance.
You are encouraged to attend CIRI BC's 2017 Annual General
Meeting on Wednesday, May 3, 2017. The meeting will be followed by a social
media event with special guest, Cam Steed.
After the presentation, there will be a networking social
for all members. Hope to see you there!
Networking: 5:00 - 6:00pm
Making a Case for Social Media (Yes, it Matters)
When it comes to corporate IR in sectors like Finance,
Pharma, Mining and Energy, it’s easy to dismiss social media as an unimportant
digital communication platform. This is because, in many respects, IROs have
historically struggled to see the value and importance of this low cost, wide
reaching medium. In this session, we’ll explore why social media should matter
and provide tips and best practices on ways to be more effective with your
digital marketing efforts.
Cam Steed is the Founder & CEO of Smashed Abacus, a
digital agency specializing in customized social media research and reporting
for B2C brands, where he leverages his extensive online experience and
expertise for those trying to uncover the full potential of social media best
practices, measurement and analysis.
Cam has worked in the Digital and Social Media space for
almost a decade, starting his career with the ad agency Publicis in Toronto
before moving to the social media monitoring company Sysomos, where he worked
directly with teams at Apple, Google, Clorox and ABC-Disney.
Since launching Smashed Abacus in 2013, Cam has helped
brands like NBC Sports, the Edmonton Oilers and lululemon better understand the
social media landscape, how they contribute to that landscape and what their
consumers think and feel about their product(s). He has also been invited to
speak at popular social media conferences throughout Canada and the US, where
he educates and shares his unique background with other thought leaders in this
rapidly evolving space.