CIRI BC AGM & Making a Case for Social Media (Yes, it Matters)

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British Columbia Chapter
Start Date
Wednesday May 3, 2017 – 3:30 PM
End Date
Wednesday May 3, 2017 – 6:00 PM

Cam Steed, Founder & CEO of Smashed Abacus

St. Regis Bar & Grill - Downstairs, 602 Dunsmuir St, Vancouver, BC
British Columbia Chapter Member Price: $30.00 +tax
Non-Member Price: $50.00 +tax

Registrations will not be reimbursed if cancelled less than 48 hours in advance.

Registration is closed for this event


Event Description

You are encouraged to attend CIRI BC's 2017 Annual General Meeting on Wednesday, May 3, 2017. The meeting will be followed by a social media event with special guest, Cam Steed. 

After the presentation, there will be a networking social for all members. Hope to see you there!

Registration:  3:30pm 
AGM:             4:00pm 
Presentation: 4:15pm 
Networking:   5:00 - 6:00pm 

Making a Case for Social Media (Yes, it Matters)

When it comes to corporate IR in sectors like Finance, Pharma, Mining and Energy, it’s easy to dismiss social media as an unimportant digital communication platform. This is because, in many respects, IROs have historically struggled to see the value and importance of this low cost, wide reaching medium. In this session, we’ll explore why social media should matter and provide tips and best practices on ways to be more effective with your digital marketing efforts.

About Cam

Cam Steed is the Founder & CEO of Smashed Abacus, a digital agency specializing in customized social media research and reporting for B2C brands, where he leverages his extensive online experience and expertise for those trying to uncover the full potential of social media best practices, measurement and analysis.

Cam has worked in the Digital and Social Media space for almost a decade, starting his career with the ad agency Publicis in Toronto before moving to the social media monitoring company Sysomos, where he worked directly with teams at Apple, Google, Clorox and ABC-Disney. 

Since launching Smashed Abacus in 2013, Cam has helped brands like NBC Sports, the Edmonton Oilers and lululemon better understand the social media landscape, how they contribute to that landscape and what their consumers think and feel about their product(s). He has also been invited to speak at popular social media conferences throughout Canada and the US, where he educates and shares his unique background with other thought leaders in this rapidly evolving space.



This is an invitation-only event. If you have received an invitation from CIRI, please refer to your emailed invitation and enter the access code.


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Here's Why You Should Join Us...

I maintain my CIRI membership as it is the best way for me to stay current with issues and new developments in the always evolving delivery of investor relations programs, and for the opportunity to interact with those who set great examples for excellence in investor relations. ”

Greg Waller
Vice President, IR & Strategic Analysis, Teck Resources

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